Today I am going to address how medical transcription is like niche marketing. The field of medical transcription is HUGE. There are many, many specialties and even subspecialty areas. For example, specialties consist of orthopedics, neurology, oncology, gastroenterology, urology…the list goes on and on. Subspecialties also exist: For example, in the area of orthopedics, there can be research, genetics, forensics, sports injuries, workers’ compensation, pediatrics, and study of diseases related to orthopedics.

I liken medical transcription to niche marketing because instead of trying to cover all of the specialty areas in the medical field, it is best to find out what area in which you have an interest and then pursue that. Of course when you are first starting out, you have to get what you can get. But you never know; you may stumble upon something that fascinates you and about which you are passionate.

As you progress in your medical transcription training and once you get into the field, always be aware of what specialty/specialties you like. I have a passion for forensics and orthopedics, for example. I was lucky enough to stumble into orthopedics right out of the gate. It is absolutely a joy for me to be doing the work I love, and it will be for you, too, once you discover it.

So when you think of medical transcription and how big the medical field is, think of the Internet and how big it is. That is the comparison. It is when you start whittling down the medical specialties one by one that you are like a niche marketer trying to zoom in on what you want to pursue. The more you can clarify what type of medical transcription you want to do, the more focus you can give to targeting (like a niche marketer!) what companies you want to go after, either to work for as an employee or as an outside contractor.

Start a list now of what your likes and dislikes are about the medical transcription work you have done so far, whether in class or the real world. You are either getting into this field or got into this field because you love it and want to make a difference. Getting into the specialty area that is right for you will ensure that you continue to love your work and do your best.

Regards,

Mary